Sarah Palin wants the option to run for president in 2012. Seven out of ten Americans think that’s a bad idea. Here’s my advice for starting to win them over on the book tour:
- Pivot from past to future relatively quickly.
- Voters are craving steady hands and a “buck stops here” approach to leadership. Keep the score settling to a minimum.
- Have a strategy for creating jobs.
- Explain your resignation in a way that reveals an interest in governing.
- Sarah v. The Staffers shouldn’t be a fair fight. The narrative that you got rolled by these slick, chain-smoking Washington types doesn’t position you well to lead a nation.
- The best version of you doesn’t take herself very seriously, but takes the fate of the nation seriously. Signal both.
- We’re exhausted by anxiety. Tap into our aspirations.
- Remind us that you’re the adult and Levi’s the child. Again, that shouldn’t be a fair fight.
- Take responsibility for some piece of McCain-Palin. In particular, own your interview missteps. You’re auditioning for Spokesperson-in-Chief.
- Your base won’t be the only ones buying tickets to the show. Talk to the rest of us, too, for at least part of the time.
- Wear incredible shoes (see #7).