I’ve recently finished a book written by my colleague Youngme Moon. I’m about as biased an observer as there can be when it comes to Youngme, but I don’t want that to get in the way of my recommendation. Youngme’s book Different is easily the best business book I’ve ever read. It made me smarter, more observant and more insightful. If you’re thinking about how to differentiate a business in an increasingly competitive landscape, here is your handbook — no, here is your inspiration. For a taste, take a look at this introduction to Different on YouTube.