Unsolicited Advice for Palin’s “Going Rogue” Tour

November 15, 2009
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Sarah Palin wants the option to run for president in 2012.  Seven out of ten Americans think that’s a bad idea. Here’s my advice for starting to win them over on the book tour:

  1. Pivot from past to future relatively quickly.
  2. Voters are craving steady hands and a “buck stops here” approach to leadership. Keep the score settling to a minimum.
  3. Have a strategy for creating jobs.
  4. Explain your resignation in a way that reveals an interest in governing.
  5. Sarah v. The Staffers shouldn’t be a fair fight. The narrative that you got rolled by these slick, chain-smoking Washington types doesn’t position you well to lead a nation.
  6. The best version of you doesn’t take herself very seriously, but takes the fate of the nation seriously. Signal both.
  7. We’re exhausted by anxiety. Tap into our aspirations.
  8. Remind us that you’re the adult and Levi’s the child. Again, that shouldn’t be a fair fight.
  9. Take responsibility for some piece of McCain-Palin. In particular, own your interview missteps. You’re auditioning for Spokesperson-in-Chief.
  10. Your base won’t be the only ones buying tickets to the show. Talk to the rest of us, too, for at least part of the time.
  11. Wear incredible shoes (see #7).