Unsolicited Advice for Palin’s “Going Rogue” Tour

November 15, 2009
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Sarah Palin wants the option to run for president in 2012.  Seven out of ten Americans think that’s a bad idea. Here’s my advice for starting to win them over on the book tour:

  1. Pivot from past to future relatively quickly.
  2. Voters are craving steady hands and a “buck stops here” approach to leadership. Keep the score settling to a minimum.
  3. Have a strategy for creating jobs.
  4. Explain your resignation in a way that reveals an interest in governing.
  5. Sarah v. The Staffers shouldn’t be a fair fight. The narrative that you got rolled by these slick, chain-smoking Washington types doesn’t position you well to lead a nation.
  6. The best version of you doesn’t take herself very seriously, but takes the fate of the nation seriously. Signal both.
  7. We’re exhausted by anxiety. Tap into our aspirations.
  8. Remind us that you’re the adult and Levi’s the child. Again, that shouldn’t be a fair fight.
  9. Take responsibility for some piece of McCain-Palin. In particular, own your interview missteps. You’re auditioning for Spokesperson-in-Chief.
  10. Your base won’t be the only ones buying tickets to the show. Talk to the rest of us, too, for at least part of the time.
  11. Wear incredible shoes (see #7).


Palin 2012

June 16, 2009

I started to write about Sarah Palin as a serious presidential contender — not something people like to think about in this neck of the woods — and then I found a piece from Roger Simon in Politico with better insight into Palin’s candidacy than I was bringing to the table.

Simon’s advice to Palin, which includes “Don’t Believe You Can’t Do It” and “Don’t Worry About Failure,” applies beyond the strange, through-the-looking-glass world of electoral politics, particularly for aspiring leaders who think of themselves as outsiders.  The best of his advice was this:

SURROUND YOURSELF WITH PEOPLE SMARTER THAN YOU ARE. That shouldn’t be hard, her opponents will say.  OK, let them laugh.  They laughed at George W. Bush when he ran for president in 2000 and at Arnold Schwarzenegger when he ran for governor of California in 2003.  Both benefited from low expectations and smart staffs.

I am not one of those people who believe that staffs win or lose elections — candidates win or lose elections — but the Democratic presidential race in 2008 certainly demonstrated the difference that staffs can make.  Hillary Clinton assembled a staff of loyal people who were largely inexperienced in presidential campaigning.  Barack Obama assembled a staff of loyal people who were very experienced in presidential campaigning. It made a difference.

As Simon’s advice suggests, women legitimately identify as outsiders in politics.  The number of women serving in higher office in the U.S. doesn’t reflect the female fraction of the population, not by a long shot, and there are more and less surprising reasons for this phenomenon.  For anyone interested in the subject, Jennifer Lawless, a political science professor at Brown University who ran for Congress in Rhode Island and lost, wrote a compelling, data-driven book on the subject called  It Takes a Candidate:  Why Women Don’t Run for Office.

Lawless points out the structural barriers to female candidates, including a system strongly biased towards incumbents, who are usually male.  But I found the more useful and challenging parts of her message to be the things that individuals can change instantaneously.  One lever that female candidates control is mustering up the audacity to run, which women seem to systematically resist.  Another is getting over the distaste for becoming subjects of “attack politics” and “dirty campaigning,” which Lawless herself had to do.

I heard Lawless speak recently.  She said she got over the mudslinging relatively quickly, once she realized that being attacked meant being taken seriously.  She said a highlight of the campaign, in fact, was the first time her opponent ran an attack ad against her, with thinly veiled critiques of her age, gender and weight.  When she saw the spot she hugged her campaign manager with delight, a response that seemed inconceivable at the beginning of the campaign.

By this measure, do not let the widespread fear and loathing of Sarah Palin (and Hillary Clinton) turn you off, ladies.  It may be a very good sign for female candidates everywhere.  Or as Roger Simon might advise, “Pick More Fights With David Letterman.”